Calculate exactly how much revenue your business loses each month by being invisible in local search. Includes real examples by business type.
What if I told you that your business is probably losing thousands of dollars every single month?
Not from theft. Not from inefficiency. Not from bad service.
From invisibility.
When customers in your area search for what you offer on Google, you don't show up. They can't find your phone number, can't see your location, can't read your reviews, can't get directions to your door.
So they call someone else. They visit someone else. They spend their money somewhere else.
Let me show you exactly how much this is costing you.
Before we calculate your specific numbers, let's look at the research on local search behavior:
Of all Google searches are looking for local information
Source: Google Internal Data
Of consumers who did a local search visited a store within 5 miles
Source: HubSpot Local Search Study
Of local business searches on mobile result in a call or visit within 24 hours
Source: Google/Ipsos Study
Of people who search for something nearby visit a business within 24 hours
Source: Think with Google
Of local searches result in a purchase
Source: Google Local Search Study
Of clicks go to the Local Pack (top 3 results)
Source: Moz Local Search Ranking Factors
Here's what this means for your business:
If you're not showing up in Google Maps and local search results, you're invisible to:
Every. Single. Day.
Let's figure out exactly how much this invisibility is costing you.
I'm going to walk you through a simple calculation based on your business type. The numbers might shock you.
Monthly Lost Revenue =
(Local Searches per Month)
× (Your Potential Market Share)
× (Conversion Rate)
× (Average Transaction Value)
How many people in your area are searching for your type of business each month?
Conservative estimates for a mid-sized city (100k-500k population):
| Business Type | Monthly Local Searches |
|---|---|
| Hair Salon | 800-1,500 |
| Nail Salon | 600-1,200 |
| Restaurant | 2,000-5,000 |
| Coffee Shop | 800-1,800 |
| Accountant/CPA | 300-700 |
| Lawyer | 400-900 |
| Plumber | 500-1,200 |
| Auto Repair | 600-1,400 |
| Chiropractor | 400-900 |
| Dentist | 1,000-2,000 |
If you were visible on Google Maps, how many of those searchers might choose you?
For conservative calculations:
Of the people who take action, how many become paying customers?
Industry averages:
We'll use 40% for conservative calculations
What does a typical customer spend with you?
Let me show you what this looks like for specific business types.
Assumptions:
Lost Revenue:
$600/month
$7,200/year
With repeat customers:
$10,000-$12,000 first year
Assumptions:
Lost Revenue:
$700/month
$8,400/year
With repeat customers (30%):
$15,000-$20,000 first year
Assumptions:
Lost Revenue:
$2,400/month
$28,800/year
3-year client lifetime value:
$60,000-$80,000
Assumptions:
Lost Revenue:
$1,750/month
$21,000/year
With repeat & referrals:
$25,000-$35,000 first year
Assumptions:
Lost Revenue:
$2,520/month
$30,240/year
3-year impact (maintenance):
$75,000-$100,000
These numbers are conservative.
We used the lower end of search volume ranges, modest conversion rates, and didn't fully account for repeat customers, referrals, or higher-value services.
How many people search for your service in your area per month
What does a typical customer spend with you?
% of people who take action that become customers (default: 40%)
Monthly Loss
$0
Every month
Annual Loss
$0
Per year
3-Year Total
$0
With compounding
3-Year total includes repeat business and referrals you're losing
Note: These are conservative industry averages. Your actual results may vary based on your location, competition, and service quality.
Here's what makes this even more expensive: every month you wait, the hole gets deeper.
3-Year Total Lost Revenue: $96,400
And that's just one example using conservative numbers.
I hear this often. And I get it - word-of-mouth is great.
But consider:
You can have both.
In fact, Google visibility often increases your referrals because more customers = more people to refer you, and when someone mentions your name, their friend can immediately find you on Google.
Let's talk ROI.
Using salon example ($600/month lost revenue)
For most businesses, Google Business Profile pays for itself in the first month.
Professional setup, verification, and optimization—everything you need to start capturing those lost customers
You're Losing
$600-$2,400/mo
Based on calculator above
One-Time Cost
$99
Complete setup
Pay $99 once, or keep losing thousands every month. Your choice.
✓ Complete profile setup • ✓ Verification assistance • ✓ Category optimization • ✓ 48-hour turnaround
Let me share what happened when three businesses finally fixed this:
Before Google Business Profile:
After setup (Month 3):
Revenue impact: +$2,800/month
"I had no idea how many people were searching for nail salons in my area. I thought I was getting everyone who needed nails done nearby. Turns out I was getting maybe 30% of them."
Before:
After (Month 2):
Revenue impact: +$9,660/month
"People driving by aren't the ones with car problems at that exact moment. The people searching 'brake repair near me' RIGHT NOW - those are the customers ready to spend money today."
Before:
After (Month 6):
Revenue impact: +$94,000 first year
"I spent years going to networking events and making cold calls. Meanwhile, business owners were searching 'accountant near me' every single day and I never showed up. I wish I'd done this five years ago."
You now know what it's costing you to be invisible on Google Maps.
The question is: What are you going to do about it?
Use the calculator above to figure out your specific lost revenue. Be honest with the numbers.
Every day you wait is another day of lost customers. Every week your competitors get stronger while you stay invisible.
The best time to fix this was a year ago.
The second best time is today.
You're losing money every single day you're not on Google Business Profile.
For some businesses, it's hundreds per month. For others, it's thousands. For professional services, it could be tens of thousands.
This isn't theoretical. This is measurable, preventable revenue loss.
The setup is free. The time investment is minimal. The ROI is immediate.
The only question is: How much more are you willing to lose before you fix it?
We can get your Google Business Profile set up, verified, and optimized in 48 hours. You'll start appearing in local searches by next week.
You'll start getting calls, direction requests, and profile views immediately. And you'll stop losing thousands of dollars to competitors every month.
Don't let another month of revenue walk out the door.
Learn exactly why your business isn't appearing and the step-by-step process to fix it.
Step-by-step instructions for setting up and optimizing your profile from scratch.
Take our self-assessment to discover if your business is invisible. Includes actionable fixes.