The #1 Factor in Local Search
Right Now, Someone Nearby Is Searching For Exactly What You Offer
When nearby customers search for what you offer, your Google Business Profile is often the first—and sometimes only—thing they see. If it's incomplete, outdated, or unoptimized, you're invisible to ready-to-buy customers already in your area.
The question isn't whether you need an optimized profile. It's how many customers you're losing every day without one.
They pulled out their phone. They typed "nail salon near me" or "accountant in [your city]" or "best sandwich shop nearby." And your business didn't show up.
So they scrolled past your name—assuming you even have a Google Business Profile at all—and chose one of your competitors instead. A competitor who might not be better than you, might not offer better service, might not have been in business as long. They just had a better-optimized Google Business Profile.
- 64% of consumers use Google Business Profile to find contact information for local businesses. They're not going to your website first—they're looking at your profile.
- Local Pack visibility is dominated by optimized Google Business Profiles. The businesses that show up in the top 3 Google Map results get the calls, directions, and customers.
- Businesses with complete profiles receive 7x more clicks than incomplete profiles. That's not a small difference—that's the difference between thriving and struggling.
Your Google Business Profile is free. But leaving it unoptimized is costing you thousands in lost revenue every single month.
That's exactly what we fix.
What Happens When Your Google Business Profile Isn't Optimized
Every single day, here's what's playing out in your local market while you're busy serving your customers:
You're Invisible
A customer two blocks away searches for exactly what you offer. Three businesses pop up in Google Maps. You're not one of them—not because you're not good, but because your profile isn't optimized for the ranking factors Google uses.
The result: They call your competitor. They never knew you existed.
You Look Unprofessional
Your profile shows up, but it has old photos, outdated hours, no recent posts, and unanswered questions. The customer compares you to competitors with complete, professional profiles full of great photos and recent activity.
The result: They assume you're not serious about your business and choose someone else.
You're Losing Trust
A customer finds your profile but the hours are wrong, the phone number goes to voicemail, and you haven't responded to reviews in months. They try to visit during your "posted" hours only to find you closed.
The result: A frustrated customer who leaves a 1-star review and never comes back. Plus damage to your reputation.
This isn't theoretical. This is happening right now to businesses with unoptimized Google Business Profiles.
The good news? Every one of these problems is completely fixable. And once fixed, your Google Business Profile becomes your most powerful marketing tool.
Understanding Google Business Profile
What Is Google Business Profile & Why It Matters
Your Google Business Profile (formerly Google My Business) is the information box that appears when someone searches for your business or businesses like yours on Google Search and Google Maps.
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What Your Profile Shows
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Your profile displays everything a customer needs to decide to visit you: business name, address, phone number, hours, website, photos, reviews, services offered, and more. It's essentially a free mini-website provided by Google.
Think of it as your digital storefront—the first impression customers get before they ever visit your physical location.
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Where It Appears
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Your profile shows up in three critical places: Google Search results when people search for your business name, Google Maps when people search for services near them, and the "Local Pack" (the map with 3 business listings) that appears for local searches.
These are the highest-intent, highest-value clicks you can possibly get—people actively looking for what you offer right now.
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Why Optimization Matters
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Google uses dozens of factors to decide which businesses show up in local search results and in what order. Profile completeness, photo quality, review quantity and recency, category selection, keyword usage, and engagement all affect your rankings. An optimized profile ranks higher, gets more visibility, and drives more customers.
Simply having a profile isn't enough. Optimization is what separates businesses that get found from businesses that stay invisible.
The Bottom Line
Your Google Business Profile is free real estate at the top of Google search results. When optimized properly, it's the single most cost-effective marketing tool you have. It works 24/7 to bring nearby customers directly to your phone, your door, and your website.
The only question is: are you maximizing it, or are your competitors?
Our Services
Choose the Service That Fits Your Needs
Whether you're starting from scratch or need to fix an existing profile, we have a solution that's fast, affordable, and gets results.
Google Business Profile Setup
$99 one-time
For businesses that don't have a Google Business Profile yet—or tried to set one up but got stuck. We handle everything from creation to verification to full optimization.
- Complete profile creation from scratch
- Business verification management
- Strategic category selection
- SEO-optimized business description
- Photo optimization & upload
- Initial Google Posts
Timeline: 3-5 business days
Profile Refresh & Update
$39 one-time
For businesses with an existing profile that needs work. We audit everything, update outdated information, optimize what's missing, and ensure you're positioned to rank higher.
- Complete profile audit
- Information updates & corrections
- Category optimization review
- Business description rewrite
- Content refresh
- Recommendations report
Timeline: 2-3 business days
Free Profile Audit
$0 completely free
Not sure what shape your profile is in? Get a detailed, no-obligation audit that shows exactly what's working, what's missing, and what's holding you back from ranking higher.
- Profile completeness assessment
- Optimization level evaluation
- Content quality analysis
- Competitive positioning analysis
- Detailed recommendations report
- Honest expert assessment
Timeline: 1-2 business days
Join Local Businesses Already Getting Found
We've helped businesses across multiple industries improve their local search visibility and drive more customers through their doors.
"Before working with Local Social Marketing, I barely showed up in searches and most calls came from existing clients. After they optimized my Google Business Profile, I started getting 3-4 calls a day from new customers who found me on Google Maps. My appointment book is finally full!"
Sarah M.
Salon Owner
"We had a Google Business Profile but hadn't updated it in two years. Within a week of their refresh service, we were showing up at the top of 'sandwich shop near me' searches. The difference in foot traffic has been incredible, especially during lunch hours."
Mike D.
Restaurant Owner
"As a CPA, I need to project professionalism when potential clients Google me. Their service made sure my profile looks professional, ranks well, and has all the right information. I'm getting calls from businesses I never would have reached otherwise."
James K.
CPA
Common Questions About Google Business Profile Optimization
- Why can't I just set up my Google Business Profile myself for free?
- You absolutely can—Google provides the tools for free. However, most business owners get stuck during verification, choose the wrong categories, write weak descriptions, or miss critical optimization steps that directly affect your ranking in local search. Our $99 setup fee saves you hours of frustration and ensures it's done right the first time—so you start showing up in searches immediately instead of wondering why you're not getting results.
- How long does it take to see results after optimization?
- For new profiles, your profile will be live and optimized within 3-5 business days. Google's verification process typically takes 7-14 days. Once verified, you should start appearing in local searches immediately. For existing profiles, we complete optimization in 2-3 business days, and you should see increased visibility within 1-2 weeks. Most clients notice more profile views, calls, and direction requests within the first month.
- What's the difference between your $99 Setup and $39 Refresh services?
- Setup ($99) is for businesses that don't have a Google Business Profile yet, or tried to create one but got stuck. We build everything from scratch, handle verification, and get you online. Refresh ($39) is for businesses that already have a profile but know it needs work—maybe it's incomplete, outdated, or just not performing well. Not sure which you need? Get our Free Audit and we'll tell you honestly what makes sense for your situation.
- Will this actually get me more customers?
- An optimized Google Business Profile directly impacts whether local customers can find you when they're actively searching for your services. We've helped businesses increase profile views by 50%+ and actions (calls, directions, website clicks) by 30%+ within the first month. However, Google Business Profile is one part of local search success. It works best when combined with a professional website and local SEO—that's why we offer all three services.
- Do I need ongoing monthly management?
- Our Setup and Refresh services are one-time investments with lasting benefits. You pay once, we optimize everything, and those improvements continue working for you—no monthly fees required. That said, actively managed profiles (with regular posts, photo updates, and ongoing optimization) do perform better over time. Many of our clients start with setup or refresh, see great results, and then decide later they want help with ongoing management.
- How much does this cost compared to other options?
- DIY is free but costs your time and often results in mistakes. National platforms like Hibu or Yext charge $300-500+ per month ($3,600-6,000+ per year). Local agencies typically charge $500-1,500 one-time. Freelancers on Fiverr charge $50-300 with inconsistent quality. Our service is $99 one-time for professional setup, $39 for expert refresh—no monthly fees, no contracts, no surprises. You get agency-quality work at a price that makes sense for small businesses.
Stop Losing Customers to Competitors. Get Found Today.
Every day you're invisible in local search is another day of lost revenue. Customers are searching for exactly what you offer—they just can't find you.
The good news? Getting found is simpler than you think. We set up or refresh your Google Business Profile correctly, optimize it for maximum visibility, and get you showing up when nearby customers are searching.
No long-term contracts. No monthly subscriptions. Just professional optimization that keeps working for you.
Have Questions?
We're here to help. Chat with us to discuss your specific needs or get started with your free audit.