The Reality of Modern Business
The World Changed. Your Customers Changed. Marketing Had to Change Too.
Your parents' generation found businesses in the phone book or drove around looking for storefronts. Your generation still relied heavily on word-of-mouth and foot traffic.
Today's customers? They search first, then show up.
The way customers find and choose local businesses has fundamentally shifted. They're no longer flipping through the Yellow Pages or relying solely on word-of-mouth. Today, they pull out their phone, search for what they need, and make a decision based on what they see online—all before ever setting foot in your business.
- 71% of people search online before visiting a local business. They're researching, comparing, and making decisions before they ever walk through your door.
- "Near me" searches have grown over 200% in recent years. Customers are actively looking for businesses in their immediate area—right now.
- 76% of people who search for something nearby visit a business within 24 hours. The intent is high—they're ready to become customers.
- 4 out of 5 of those searches happen on mobile devices—often while they're already driving or walking around your area.
The gap isn't that you're not good at what you do.
The gap is that great businesses are invisible online while mediocre ones with better websites get all the customers. That's not fair. But it's reality. And it's exactly what we fix.
You Didn't Get Into Your Business to Become a Marketing Expert
You opened your salon because you love making people feel beautiful. You started your restaurant because you're passionate about great food. You became an accountant because you're good with numbers, not because you wanted to spend evenings figuring out Google algorithms.
But here's what's happening:
While you're focused on doing what you do best—serving your customers with excellence—the way people find local businesses has completely changed. The Yellow Pages are gone. Word-of-mouth still matters, but it's not enough anymore.
Today, when someone needs what you offer, they pull out their phone and search. And if your business doesn't show up in those first few results, you simply don't exist in their decision-making process.
But before we explain how we can help, you need to understand what's at stake right now.
What's Happening While You're Working
Every single day, this is playing out in your local area:
The Search
Someone nearby types "nail salon near me" into Google. Three businesses pop up at the top with photos, reviews, and directions. Your salon isn't one of them—even though you're two blocks closer than the one that shows up first.
The lost opportunity: They book an appointment with a competitor before they even knew you existed.
The First Impression
A potential customer finds your business name from a friend's recommendation. They Google you to check your hours and see photos of your work. They find an outdated website from 2016 that doesn't work on their phone, or worse—no website at all.
The lost opportunity: They assume you're not professional or possibly even closed, and they move on to someone else.
The Decision
Someone is comparing three local businesses. They all offer similar services at similar prices. Two of them have active Google profiles with recent photos, updated hours, and responses to reviews. Yours hasn't been updated in a year.
The lost opportunity: They choose the business that looks more active and trustworthy.
This happens dozens of times every week. Not because your business isn't excellent—but because your online presence doesn't reflect the quality of what you actually deliver.
This isn't a future problem. It's happening right now, today, while you're focused on serving your customers.
That's where we come in.
We Make Your Business Show Up When Local Customers Are Looking
We don't do complicated corporate marketing campaigns. We don't work with e-commerce or online retailers. We do one thing, and we do it exceptionally well:
We help small, local brick-and-mortar businesses get found by nearby customers who are ready to walk through their door or pick up the phone.
-
A Website That Works (And Ranks)
-
Not just any website—a professional, fast, mobile-friendly site that's hyper-optimized for local search from day one.
What this means for you:
- • Shows up when people search for what you offer in your area
- • Works perfectly on phones (where most searches happen)
- • Makes it dead-simple for customers to call you, get directions, or book
- • Actually reflects the quality of your business
Who needs this: Businesses with no website, outdated websites, or sites that don't show up in local searches.
-
Local Search Optimization (Google Business Profile + Local SEO)
-
Your Google Business Profile is often the first thing customers see. We optimize it (and everything else that affects local rankings) so you show up prominently when customers search.
What this means for you:
- • Appear in the "map pack" when people search nearby
- • Accurate business info everywhere online
- • Review management strategy that builds trust
- • Consistent visibility when customers are actively looking
Who needs this: Businesses that aren't showing up in "near me" searches or have unclaimed/unoptimized Google profiles.
-
Social Media That Actually Drives Foot Traffic
-
Not just posting for likes. Strategic content and advertising specifically designed to turn online engagement into real customers walking through your door.
What this means for you:
- • Consistent, professional presence where your customers spend time
- • Targeted ads that reach people in your local area
- • Promotion of specials, events, or seasonal offers
- • Real foot traffic, not vanity metrics
Who needs this: Businesses that want to reach more local customers where they're already scrolling—and turn that attention into appointments, reservations, and visits.
The best part? You don't have to become a marketing expert. You don't have to spend hours figuring out Google algorithms or trying to write social media posts. You stay focused on your customers. We handle everything else.
Client Success Stories
Small Businesses Seeing Real Results
These aren't vanity metrics. These are real customers walking through doors, phones ringing, and appointment books filling up.
"Within three months of working with Local Social Marketing, we went from barely showing up on Google to ranking highly for 'hair salon near me' searches. Our phone rings constantly now, and we've had to hire two more stylists just to keep up with demand. The best part? I don't have to think about marketing anymore—they handle everything while I focus on my clients."
"I was losing customers to competitors just because I didn't have a real website. Now I have a beautiful site that actually shows up in search results. I get at least 5-7 calls per week from people finding me online."
"As a small bakery, I didn't think I could afford professional marketing. Their pricing made sense for my budget, and the results paid for themselves within weeks. More customers, fuller mornings."
"We have three locations, and managing the online presence for all of them was overwhelming. They set up everything correctly, and now each location shows up perfectly in local searches."
"My Google Business Profile was a mess—wrong hours, no photos, reviews I'd never responded to. They cleaned everything up and optimized it. Now when people search for accountants in the area, I'm actually visible."
"The weekly analytics reports are a game-changer. I can see exactly how many people found my site, clicked to call, or requested directions. It's no longer a mystery—I know my marketing is working."
"I tried doing Instagram myself for months with barely any results. They took over and created a real strategy. Our foot traffic from social media ads increased by over 60% in the first month alone."
"The difference between doing it yourself and having professionals handle it is night and day. My time is worth more than struggling with marketing I don't understand. Now I have more customers and more time."
"I had a website that I built myself on Wix five years ago. It looked terrible on phones and never showed up on Google. Within two weeks of launching the new site, I was already getting more calls than I'd seen in months."
Simple Process. Real Results. No Guesswork.
We've streamlined everything so you can get back to running your business while we handle your online presence.
-
1Free Online Visibility Audit
-
We analyze how your business shows up online right now—Google search results, Google Business Profile, website performance, and local rankings. You'll get a clear picture of what's working and what's costing you customers.
Timeline: 24-48 hours
Your Investment: 15-minute call
No obligation, no pressure
-
2Custom Strategy & Recommendation
-
Based on your audit, we'll recommend exactly what you need—whether that's a new website, local search optimization, social media, or a complete package. We meet you where you are, not where we think you should be.
• Clear explanation (in plain English)
• Transparent pricing with no hidden fees
• Timeline for results
• Specific outcomes you can expect
-
3We Do the Work
-
This is where you get your time back. We build, optimize, set up, and manage everything. You review and approve, but you don't have to figure out technical details or learn marketing platforms.
• Website design & development
• Google Business Profile optimization
• Local search ranking improvements
• Social media setup & management
-
4See Real Results
-
We track what matters: phone calls, direction requests, form submissions, appointment bookings. Every week you'll get an easy-to-understand report showing exactly how many people are finding you and taking action.
No confusing dashboards. No vanity metrics. Just clear results in plain language.
Find Out Where You Stand (For Free)
The first step is simple: let's see how your business shows up online right now.
We'll run a complete online visibility audit—checking your Google presence, website performance, local search rankings, and what potential customers actually see when they search for businesses like yours.
No pressure. No obligation. No sales pitch.
If we can help, we'll tell you how. If you're already doing great or need something we don't offer, we'll tell you that too.
Prefer to talk? Chat with us now
Who We Work With
We specialize in helping local brick-and-mortar businesses:
Who We Don't Work With
We're upfront: we don't serve e-commerce businesses, online retailers, or large enterprise companies. We focus exclusively on local businesses that need customers walking through their doors or calling their phones.
Why? Because brick-and-mortar businesses have unique needs, and we've specialized our expertise to serve them exceptionally well.
Stop Losing Customers to Competitors Who Just Have Better Websites
Every day you wait is another day of potential customers finding your competitors instead of you.